The Filter Box
Filters2YourDoor.com engaged with Mindstorm for a rebrand to enhance their online presence and improve overall brand awareness.
Branding Challenge
Filters2YourDoor.com decided to change their name to The Filter Box. They needed to introduce the name change to current customers, build brand awareness, and introduce the home delivery air filter concept to new consumers. A piece of cake!
Brand Solution
Mindstorm discovered the unique attributes regarding the brand concept, identified consumer benefits, and competitive strengths and weaknesses. Using this a brand foundation and brand platform were developed. A final creative depiction of the brand platform was designed and used with the brand foundation to create a new logo and supporting tagline. The final creative depiction was used during a website redesign and for the approach for upcoming marketing tactics.
