Roll n' Sound
Har Lo Inventions engaged with Mindstorm to develop and create a brand for a product launch - Roll n' Sound.
Branding Challenge
The product invention, Roll 'n' Sound, was created prior to having market or audience research. The product was created and ready to be sold prior to having a brand. Brand development needed to be created quickly and there was an immediate need for brand awareness.
Brand Solution
Mindstorm discovered the unique attributes regarding the brand concept, identified consumer benefits, and competitive strengths and weaknesses. Using this a brand foundation and brand platform were developed. A final creative depiction of the brand platform was designed and used with the brand foundation to create a new logo and supporting tagline. The final creative depiction was used during a website redesign and for the approach for upcoming marketing tactics.
